How to add value in social media networks II

A common imperative amongst social media experts is: “Add value!” To be able to create active communities and a strong social media presence, we have to contribute with “valuable content”. Okay, but how..?

I have been doing some research and found some points that might guide us when we try to “add value”. In my last post I wrote about how we can add value in our own created communities on sites like Facebook, Twitter and Myspace, but working with a strong social media strategy in the performing arts we also need to be present in forums, blogs and other social media sites. Here are some thoughts that we should have in mind when “visiting others”: How we can add valuable content and contribute in a way that will be noticed by the community members.

How to add value in social media networks I

To be able to create and maintain an active community in social media networks, we need to add valuable content. "Add value" is often an imperative used by social media experts. Our social media messages should be transferable, clickable and sharable and give an urge to answer, discuss and participate within the community. How can we add value in the performing arts?

As representatives of performing arts organizations, we can add value (1) in our own community networks, (2) when visiting other sites, blogs and communities and (3) by creating longer, qualitative information in blogs. Here are some thoughts of how we can create value in our own community networks.