How to engage bloggers in Performing Arts Marketing

Public relations and third party ink have always been, and still are, very important for the performing arts industry. The art sector is short of money for advertising and there is almost a silent agreement that performances and other artistic events have the right to media cover and critics. This agreement is supported by the close relations between the performing arts and journalists, and also by the fact that many theater critics are also theater professionals, and vice verse. The journalists have a specialized knowledge; they see theater several times every week and are far from always representative to your audience. And yet, they are the only persons that press and PR agents exclusively target to reach out to their audience through media. But now there are also social media…

A couple of days ago, I wrote about the importance of targeting the influencers when applying a social media strategy. Influencers can be found amongst the people who produce social content, like bloggers. The span of blogs varies from personal diaries to big specialized blogs which can be as important as newspapers. It is impossible to neglect the role that bloggers have and will have for us to gain third party ink in the future, so we'd better get started engaging them in our cause straight away!