Wednesday, August 25, 2010

Personal vs Professional in Social Media


I am back home after having spent two long summer months in Europe. I have been embarrassingly disconnected, but my social media reflections haven't been completely switched off though. For example, even if I would have wanted, I couldn't have missed the Facebook scandal that filled the media for a couple of days when I was in Sweden.

In Sweden EVERYONE is on Facebook. And so are the employees at the National Immigration Office. The scandal was about an employee that had published a "what's on your mind"-update with a racist undertone. This was seen by another employee at the immigration office, communicated to the direction, and the racist-accused employee was now threatened to lose his job. The man said in interviews that he did not understand why the phrase was experienced as racist. He was also shocked over all this attention that this little meaningless text got.

Well,
  1. Things are not longer what they are, they are what they seem
  2. One person does not get to chose what's meaningless and what's not. Loads of people chose together what they find interesting and meaningless
  3. And at last, times have changed and our private and professional persona has merged.