Social media never sleep

If I was a company I would have to recognize a certain failure in my social media strategy right now. My trip to Europe destabilized my regularity on social media sites and I haven't been a very active blogger lately. One of the most important mantras to keep in mind when trying to achieve a successful social media marketing is REGULARITY. Social media never sleep. There is no such thing as not having time, being sick, having to pick up the kids from school, lack of inspiration or quality time with the family. A successful social media presence implies spending quality time with other community members on social media sites, not your family. However, even if we do have a life there is still hope for social media success.

Just as just we schedule our personal meetings throughout the day, we should also schedule our social media appointments

We shouldn't publish everything all the time, but we should be consequently present and publish regularly

Luckily I am not a company but the social media mantra is now also my mantra: Consistency and Regularity. See you soon.