The text says:
"To win a free bottle of wine, all you need to do is to share your experience with us on Facebook! The most creative comment every week will receive a free bottle of wine."
Hummm... the most "creative comment"?
Everybody is trying to figure out social media for the moment, and it is good to give it a go... but I think this is an extraordinary example of a bad strategy. Today everybody is talking about the "new marketing": the customer oriented marketing that is based on listening to customer needs and creating relations. The restaurant's idea is probably to create a big fan base: by posting you let your friends see that your are their friend etc. But really, with social media they got a brilliant possibility to see what people really think, respond to that, create a great experience for their guests and then let the guests do the positive marketing for them. Instead, they ask their customers, without even having created a relation, without even bothering to ask what people really think, to do the marketing for them. For a bottle of wine..?
I think that one golden social media rule is: Always remember that your fan page is actually not your fan page. You are monitoring, listening and communicating. But you don't own it, you don't have the right to tell people how to act and what to think. In social media everybody is the owner of their opinion.
