United Breaks Guitars... and social media spread the word

My plan was to write about ning.com today and new social media knowledge that I have found there. I will do that later because I run in to a video on YouTube that I have to show NOW. As I wrote yesterday social media sites depends on the user community's input and activities. This gives a strong voice to costumers, buyers, audience etc. We can hear people talk about companies and products like never before. The challenge for companies and organizations today is to listen to what the costumers and potential costumers think about their brand. If they don't listen, social media can be used against them… The following video is excellent and has over 8.000.000 hits.