Sometimes a tiny note can be more efficient than social media.

Today, almost every small company has a social media precense. Social media fascinates us all because there is still much to discover and new ground to brake. We want to embrace it totally. Immediately. It is however important to remember that social media is not automatically equal to marketing. In social media discussion forums I sometimes get the impression that social media is seen as a custom-made marketing tool: How can it be used? How effective is it? How can it be analysed? How much should we budgetize for social media marketing?
But social media are not custom-made for marketing purposes. It is new and cool, but as always in markeing we need to focus on who we want to communicate with and why. The wide range of social media allow most companies to find something that fit their communication, but social media do not necessarily fulfill all the company's marketing needs.

Social media is not exclusive, sometimes a hand written note can be a better way to reach out:

In Gothenburg in Sweden I saw all those spades in a sand pit. On each spade there is a note attached saying that a daycare nearby are having some places open for new children. It is a small local parent run daycare, that value engagement and  communication. Those parent run daycares are quite popular so they do probably not want to open up their communication to wide. But they want to commnuicate with an engaged parent living nearby, probably on maternity or paternity leave spending the day with their child in the sand pit. Quite a good idea I think!